Friday, March 6, 2015

The Pitch Week 7 EOC


The Dodge Charger is an American automobile marketed by the Dodge division of Chrysler and manufactured in Canada. The charger was first used as a show car in 1964. Some of the many great features to this car are its performance, safety, fuel efficiency, interior, and advanced technology. Although this car may seem like it is meant to just go fast, it is still has the technology to keep you safe as well. This car is not just for a single man, a woman or even a family could get good use out of this car. “It's a never ending battle of making your cars better and also trying to be better yourself.” -Dale Earnhardt

I think the Dodge Charger is a great car to market because there are so many good things about them. Many police forces are switching to Chargers for their police cars because they are fast and safe. They are definitely worth the investment because these cars are known to last for a long time. I think the Charger campaign really needs to be revamped. “People spend so much time in their cars, and it's a legal way to have fun by speeding a little bit or testing yourself a little bit, and you get to invest in your car. For some people, it becomes their baby.” -Jordana Brewster

My slogan for the Dodge Charger campaign is “Stay fully charged with a new Dodge Charger.” The Dodge Charger can get you where ever you need to go as fast as possible. I think the one thing people really need to realize about the charger is that it can be a family car. “Everything in life is somewhere else, and you get there in a car.” -E. B. White

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