Creative Content

When it comes to creative content, it really has to catch the consumer's eye. "A creative approach is a master general structure that also can be seen as a mode or method of presentation or an underlying schema or framework." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 107) I believe a catchy slogan and a nice photograph of a Dodge Charger is a great way to catch the consumer's attention. It is a very simple concept. I think the simplicity of it can speak volumes. "To become infected, people have to like the content enough to share it; they must be engaged by it and want to pass it on to friends and family." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 246)


The picture will be on billboards and on social media. I think those are the best ways to reach the target market. The slogan is going to do all of the talking for the picture. One line can describe everything you need to know about the car." The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work."(Advertising by Design: Generating and Designing Creative Ideas Across Media, 107)


"A creative thinker can utilize any model format to his or her advantage to create an effective and creative solution." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 107) The Dodge Charger really is a great car. It can do many things that other do not. The idea is that it is there for whatever you need. This picture will show consumers that they need to have it.