Promotion

"Implicit in each construct must be the following markers, which are indicators for effective promotion and potential growth." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 52) This car has to be promoted and executed perfectly to sell this car the right way. One of the most important things to selling a car is the promotion. There will be billboards and pictures everywhere. One huge way that we are going to promote this car is through social media. Our target market is likely to be on Facebook or Instagram. The perfect way to get to them is through social media because it is something that they are always looking at.


If we want this car to sell, we have to make it look like it is the next biggest thing. We have to make you need it and feel like if you do not have this, then you cannot do things that others are doing. If you do have the Dodge Charger, you can get anywhere you need to in any amount of time. This car will be the next huge thing that everybody must have."This insight led to the strategy of promoting milk as a complementary beverage to food." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 72)


You have to be very careful about what you choose to say when promoting a car because you want people to have the right impression about the car. You cannot say anything about the car that is not true. It is hard to make the car seem different from every other cars without exaggerating the truth. Our plan to promote this car is to be as truthful as possible."More specifically, bitcoms are skits about sponsors; microseries are two-minute shows that integrate advertisers into plots; and customized spots feature cast members promoting sponsors." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 127)