Slogan:"Stay fully charged, with a new Dodge Charger."

"Stay fully charged, with a new Dodge  Charger." Coming up with a slogan for the Dodge Charger campaign was not an easy task. The idea for this slogan has more meaning than just chargers going fast. It is a metaphor. Just like you have to charge your cell phone to keep it going or charge your body by getting some rest to keep yourself going. Chargers help get you where you need to go by always being fully charged and ready to go. “The cars we drive say a lot about us.” (Advertising by Design: Generating and Designing Creative Ideas Across Media, 72)

Staying fully charged in every aspect of life is a great quality to have. The Dodge Charger is the perfect way to stay charged in your everyday commutes. Most people spend many hours in their cars. It is important to have a car that is as efficient as possible. Cars are meant to get you where you need to be smoothly. The Dodge charger is the perfect car to keep you charged throughout your driving. “People spend so much time in their cars, and it's a legal way to have fun by speeding a little bit or testing yourself a little bit, and you get to invest in your car. For some people, it becomes their baby.” (Advertising by Design: Generating and Designing Creative Ideas Across Media. 74)

The goal is for everybody to see the true meaning of the slogan. It is about much more than just a car. It is about your everyday life and how efficient you make it. I think the Dodge charger is the perfect way to keep your daily commutes easier. "Everything in life is somewhere else, and you get there in a car." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 72)