Competitive Analysis

The two main competitors for the Dodge Charger are the Chevrolet SS and the Chrysler 300. Both of these cars look very similar to the Dodge Charger. They all have very similar features as well. All of these cars are meant for one thing. The one thing is to go fast. These three cars are mostly considered sports cars. They are constantly competing to be the fastest and nicest car while remaining safe. "Al Reis and Jack Trout wrote that a company must create a “position” in the prospect's mind, a position that takes into account both the brand's (or group's) strengths and weaknesses as well as those of its competitors." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 50)

The Chrysler 300 is a good car to compare to the Charger because they are similar but still have very unique features. A few features to the Chrysler are the heated seats, daytime LED lights, and the key-less entry. Chrysler's are great cars but their technology is still not better than the Charger's technology.  "Very few products, services, or groups are unique; most are parity products, that is, they offer qualities and functions similar or identical to those of their competitors." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 50)

The Chevrolet SS is also a very good car. However, Dodge chargers are much more popular and known. Just like the Chrysler, the Chevrolet has very good features but they are all just ways to make the care more appealing. In reality, the Charger has features that are much more important than just looks. The charger will keep you safe, get you where you need to go, and look great while doing it. "In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 49)