The Big Idea

The big idea for this Dodge Charger campaign is photography. I believe that a picture is worth a thousand words. I think less is more and that a more simple approach will be effective. My plan is to get a picture of the nicest looking Charger that you can find."Any good art director should be able to write copy, and any good copywriter should be able to think visually." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 12)

"Even now, most designers start working by thinking with a pencil in hand, creating thumbnail sketches to visualize ideas and to compose. Some start with visual collages." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 21) I will use my this picture to get people thinking about the Charger and how great it really is. Across the top of the picture will be the slogan. Everybody will interpret the slogan in their own ways. The goal is to get them wanting to stay fully charged with this car.

"The purpose of this stage is to flesh out a few of your best ideas—to explore each design concept and how it can best be expressed through the creation, selection, and manipulation of type and visuals in a composition."  (Advertising by Design: Generating and Designing Creative Ideas Across Media, 22) I really believe that the less is more approach will work the best. A picture can really speak to you. Commercials are not the only way to advertise effectively. This car in a very nice lighting and setting can have the power to get people to go out and buy.