Wednesday, January 28, 2015

Questionable Ethics EOC-Week 2

My first example of questionable ethics in advertising is this Reebok fitness advertisement. The ad is telling guys that it is better to cheat on your girlfriend and than to cheat on your work out. I think this ad is very wrong because it is making it seem like cheating is no big deal. It also makes it seem like working out should be the most important thing to a guy. “What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” -Vilhjalmur Stefansson

My second example of questionable ethics is this Burger King advertisement. The ad shows a burger going in a woman’s mouth. The caption on the ad says that the burger will “blow” your mind. I think this picture is very inappropriate.  It is showing that it is okay to sexualize burgers and women. It is pretty obvious what the ad is talking about because no woman eats burgers like that. “I think that, too many times, business has been seen as acting in its narrow self-interest rather than, essentially, contributing more broadly to society. I think a lot of that is unintentional; I don't think that many managers are deliberately trying to be unethical or are not trying to be sensitive to social needs.” -Michael Porter
My last example of mean advertising is this billboard. This billboard is wrong in so many ways. It is implying that if you eat meat, you are unhealthy and fat. I think the worse part about this billboard is that it is calling fat people whales. People should not make others feel bad about their selves just for an advertisement. Not every person that eats meat is fat and not every person that is a vegetarian is skinny. “Standing with the poor means walking away from unethical leaders, even when their companies are 'succeeding.'” -Jacqueline Novogratz

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