Superbowl Commercial- Week 5 EOC

"Lost Dog" Budweiser commercial, 2015.
https://www.youtube.com/watch?feature=player_detailpage&v=xAsjRRMMg_Q


WHO: A tough man that loves his dog and horses.


WHAT: His dog gets lost while he is taking care of the horses.


WHERE: He lives on a ranch with horses.


WHEN: The dog gets lost in the afternoon.


WHY: The dog climbs into the back of a truck and the truck drives away.


HOW: The dog finds his way home and is saved by the horses.

Tobacco Advertisement- Week 3 EOC

This tobacco advertisement is advertising for Viceroys cigarettes. These cigarettes are said to filter the smoke that you inhale. In this frame a dentist is recommending these cigarettes over all of the other ones. The setting is probably in a dentist office. The marketers had the person be a dentist because people can trust dentists. “In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.” -Peter York

            The dentist in this advertisement is pretty much claiming that cigarettes are not bad for your teeth. His point of view is that they are perfectly okay. The goals are to show that if a dentist will smoke them, then they must be okay. This ad is making people assume that smoking does not cause any bad affects to your mouth or teeth. “The true face of smoking is disease, death and horror - not the glamour and sophistication the pushers in the tobacco industry try to portray.”  -David Byrne

            This tobacco advertisement is very unethical for giving people the wrong perception about cigarettes. Viceroy is a cooperation that is giving people the wrong idea about smoking. The outcome is people smoking with the idea that it does no harm to them. Soon enough people will start to realize that it is bad for their teeth, gums, and especially lungs. The outcome is not good for the company because everyone knows that they are liars now. “Tobacco is the only industry that produces products to make huge profits and at the same time damage the health and kill their consumers.” -Margaret Chan

 

Questionable Ethics EOC-Week 2

My first example of questionable ethics in advertising is this Reebok fitness advertisement. The ad is telling guys that it is better to cheat on your girlfriend and than to cheat on your work out. I think this ad is very wrong because it is making it seem like cheating is no big deal. It also makes it seem like working out should be the most important thing to a guy. “What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” -Vilhjalmur Stefansson

My second example of questionable ethics is this Burger King advertisement. The ad shows a burger going in a woman’s mouth. The caption on the ad says that the burger will “blow” your mind. I think this picture is very inappropriate.  It is showing that it is okay to sexualize burgers and women. It is pretty obvious what the ad is talking about because no woman eats burgers like that. “I think that, too many times, business has been seen as acting in its narrow self-interest rather than, essentially, contributing more broadly to society. I think a lot of that is unintentional; I don't think that many managers are deliberately trying to be unethical or are not trying to be sensitive to social needs.” -Michael Porter

My last example of mean advertising is this billboard. This billboard is wrong in so many ways. It is implying that if you eat meat, you are unhealthy and fat. I think the worse part about this billboard is that it is calling fat people whales. People should not make others feel bad about their selves just for an advertisement. Not every person that eats meat is fat and not every person that is a vegetarian is skinny. “Standing with the poor means walking away from unethical leaders, even when their companies are 'succeeding.'” -Jacqueline Novogratz

Volkswagen Lemon- EOC Week 1

The importance of this campaign is huge. This campaign completely changed the way the marketing was at that time. Not only did the campaign boost sales, it changed the way that many people thought about advertising. “The ad, and the work of the ad agency behind it, changed the very nature of advertising—from the way it's created to what you see as a consumer today." The famous Volkswagen ad will always be remembered as the advertisement that went completely outside of the box, but still worked to boost sales.

This campaign was started for the Volkswagen Beetle because the Beetle was much smaller than normal cars. The company had to come up with something to sell the Beetle. They were scared that because it was so small and unusual, it would not sell. “DDB built a print campaign that focused on the Beetle's form, which was smaller than most of the cars being sold at the time. This unique focus in an automobile advertisement brought wide attention to the Beetle.” When going into this campaign the creators were not sure if it was going to succeed or fail. However, they were still very surprised by how much attention this campaign really got.

“It was shocking, to say the least, for an auto brand to call their car a lemon. What made the ad even more appealing than the shock value, was that the Bug was in fact (and still is) shaped like a lemon.” This ad was really trying to show that even though the Volkswagen Beetle was small on the outside, it was still big within all of its features. I think they did a very good job of showing that. The company really wanted to stand outside of the box with this ad. It was out of the ordinary, but it really worked out.