Final EOC- Week 11

I think I have made a lot of progress since the midterm. I have learned so much more about advertising, especially through this project. Even though I did end up missing two classes, I still read through the book to see everything that I missed.  I feel that I learned everything that I was supposed to about advertising in this class. The only thing I regret about this class is missing the ones that I did. This quarter has been very stressful because I have been working way more. I plan to not let work get in the way in any future quarters that I have. I still did complete all of my work and all of my tweets. I think that I did very well with keeping up with everything in this class and work. My progress has been huge since the midterm. I do not think that missing two classes should affect my grade too much because I still went back and learned everything that I was supposed to. I really enjoyed learning about how advertising works behind the scenes. I also learned very many facts and history of advertising. I think my classmates and I have all benefited greatly from this course. I hope that the things that I learned here will help me out in the future. I see marketing and advertising everyday in the store that I work at. This class has really helped me evaluate what marketers are trying to achieve with their advertisements. I can apply the things that I have learned here at school in my job right now and within my future career. This class has really made me interested in advertising. I liked it before, but it really showed me how hard people work just to catch your attention. 

Week 10 EOC- Action Agenda

• > Ideas: My ideas are to get people to see how great the Dodge Charger is with this campaign.
• > Brand Identity: My brand identity is staying fast, charged, and getting exactly where you need to go.
• > Media:For media I will be using photography. There will be no commercial, just a simple picture.
• > Unity and Variety of Messages:  The messages are to get everybody where they need to go.
• > Unity and Variety of Design:Design will be an image of a Dodge Charger looking very nice in a great setting.
• > Style: The style is fun and fast.
• > Brand Experience: You will get an exciting, fun and fast paced experience from this brand.

Week 8 EOC- Typography

Analysis of Project in the Real World

 "The morphological method is based on analysis and synthesis"(Advertising by Design: Generating and Designing Creative Ideas Across Media, 71) I think this project in the real world would do pretty good. I think that after the billboards and social media released, advertising would eventually expand to commercials as well. I really believe that less is more. I think this approach in the real world would work because once things become too much, people stop paying attention to them. I do not see any reasons why this campaign would not work in the real world.

"Formulating a concept necessitates analysis, interpretation, inference, and reflective thinking."(Advertising by Design: Generating and Designing Creative Ideas Across Media, 74) Between the creative content and the promotion of the content, I think every thing is very cohesive. The biggest form of promotion for the campaign will be through social media. It is the perfect way to reach the target market. "At times there are products with features that may be perceived as disadvantageous. For example, in the 1960s, when the Volkswagen Beetle appeared on the American market, small, atypically shaped cars were viewed negatively" (Advertising by Design: Generating and Designing Creative Ideas Across Media, 84)

The inspiration for this campaign was from the think small campaign. I really do think that if you think small, you will get big. "The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns" (Advertising by Design: Generating and Designing Creative Ideas Across Media, 71) If I was to see this campaign on my social media, it would definitely make me want to go buy a new Dodge Charger. This project in the real world would hopefully sell a lot of cars.

Creative Content

When it comes to creative content, it really has to catch the consumer's eye. "A creative approach is a master general structure that also can be seen as a mode or method of presentation or an underlying schema or framework." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 107) I believe a catchy slogan and a nice photograph of a Dodge Charger is a great way to catch the consumer's attention. It is a very simple concept. I think the simplicity of it can speak volumes. "To become infected, people have to like the content enough to share it; they must be engaged by it and want to pass it on to friends and family." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 246)


The picture will be on billboards and on social media. I think those are the best ways to reach the target market. The slogan is going to do all of the talking for the picture. One line can describe everything you need to know about the car." The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work."(Advertising by Design: Generating and Designing Creative Ideas Across Media, 107)


"A creative thinker can utilize any model format to his or her advantage to create an effective and creative solution." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 107) The Dodge Charger really is a great car. It can do many things that other do not. The idea is that it is there for whatever you need. This picture will show consumers that they need to have it.

Promotion

"Implicit in each construct must be the following markers, which are indicators for effective promotion and potential growth." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 52) This car has to be promoted and executed perfectly to sell this car the right way. One of the most important things to selling a car is the promotion. There will be billboards and pictures everywhere. One huge way that we are going to promote this car is through social media. Our target market is likely to be on Facebook or Instagram. The perfect way to get to them is through social media because it is something that they are always looking at.


If we want this car to sell, we have to make it look like it is the next biggest thing. We have to make you need it and feel like if you do not have this, then you cannot do things that others are doing. If you do have the Dodge Charger, you can get anywhere you need to in any amount of time. This car will be the next huge thing that everybody must have."This insight led to the strategy of promoting milk as a complementary beverage to food." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 72)


You have to be very careful about what you choose to say when promoting a car because you want people to have the right impression about the car. You cannot say anything about the car that is not true. It is hard to make the car seem different from every other cars without exaggerating the truth. Our plan to promote this car is to be as truthful as possible."More specifically, bitcoms are skits about sponsors; microseries are two-minute shows that integrate advertisers into plots; and customized spots feature cast members promoting sponsors." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 127)

The Big Idea

The big idea for this Dodge Charger campaign is photography. I believe that a picture is worth a thousand words. I think less is more and that a more simple approach will be effective. My plan is to get a picture of the nicest looking Charger that you can find."Any good art director should be able to write copy, and any good copywriter should be able to think visually." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 12)

"Even now, most designers start working by thinking with a pencil in hand, creating thumbnail sketches to visualize ideas and to compose. Some start with visual collages." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 21) I will use my this picture to get people thinking about the Charger and how great it really is. Across the top of the picture will be the slogan. Everybody will interpret the slogan in their own ways. The goal is to get them wanting to stay fully charged with this car.

"The purpose of this stage is to flesh out a few of your best ideas—to explore each design concept and how it can best be expressed through the creation, selection, and manipulation of type and visuals in a composition."  (Advertising by Design: Generating and Designing Creative Ideas Across Media, 22) I really believe that the less is more approach will work the best. A picture can really speak to you. Commercials are not the only way to advertise effectively. This car in a very nice lighting and setting can have the power to get people to go out and buy.

Competitive Analysis

The two main competitors for the Dodge Charger are the Chevrolet SS and the Chrysler 300. Both of these cars look very similar to the Dodge Charger. They all have very similar features as well. All of these cars are meant for one thing. The one thing is to go fast. These three cars are mostly considered sports cars. They are constantly competing to be the fastest and nicest car while remaining safe. "Al Reis and Jack Trout wrote that a company must create a “position” in the prospect's mind, a position that takes into account both the brand's (or group's) strengths and weaknesses as well as those of its competitors." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 50)

The Chrysler 300 is a good car to compare to the Charger because they are similar but still have very unique features. A few features to the Chrysler are the heated seats, daytime LED lights, and the key-less entry. Chrysler's are great cars but their technology is still not better than the Charger's technology.  "Very few products, services, or groups are unique; most are parity products, that is, they offer qualities and functions similar or identical to those of their competitors." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 50)

The Chevrolet SS is also a very good car. However, Dodge chargers are much more popular and known. Just like the Chrysler, the Chevrolet has very good features but they are all just ways to make the care more appealing. In reality, the Charger has features that are much more important than just looks. The charger will keep you safe, get you where you need to go, and look great while doing it. "In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 49)

Slogan:"Stay fully charged, with a new Dodge Charger."

"Stay fully charged, with a new Dodge  Charger." Coming up with a slogan for the Dodge Charger campaign was not an easy task. The idea for this slogan has more meaning than just chargers going fast. It is a metaphor. Just like you have to charge your cell phone to keep it going or charge your body by getting some rest to keep yourself going. Chargers help get you where you need to go by always being fully charged and ready to go. “The cars we drive say a lot about us.” (Advertising by Design: Generating and Designing Creative Ideas Across Media, 72)

Staying fully charged in every aspect of life is a great quality to have. The Dodge Charger is the perfect way to stay charged in your everyday commutes. Most people spend many hours in their cars. It is important to have a car that is as efficient as possible. Cars are meant to get you where you need to be smoothly. The Dodge charger is the perfect car to keep you charged throughout your driving. “People spend so much time in their cars, and it's a legal way to have fun by speeding a little bit or testing yourself a little bit, and you get to invest in your car. For some people, it becomes their baby.” (Advertising by Design: Generating and Designing Creative Ideas Across Media. 74)

The goal is for everybody to see the true meaning of the slogan. It is about much more than just a car. It is about your everyday life and how efficient you make it. I think the Dodge charger is the perfect way to keep your daily commutes easier. "Everything in life is somewhere else, and you get there in a car." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 72)

The Pitch Week 7 EOC

The Dodge Charger is an American automobile marketed by the Dodge division of Chrysler and manufactured in Canada. The charger was first used as a show car in 1964. Some of the many great features to this car are its performance, safety, fuel efficiency, interior, and advanced technology. Although this car may seem like it is meant to just go fast, it is still has the technology to keep you safe as well. This car is not just for a single man, a woman or even a family could get good use out of this car. “It's a never ending battle of making your cars better and also trying to be better yourself.” -Dale Earnhardt

I think the Dodge Charger is a great car to market because there are so many good things about them. Many police forces are switching to Chargers for their police cars because they are fast and safe. They are definitely worth the investment because these cars are known to last for a long time. I think the Charger campaign really needs to be revamped. “People spend so much time in their cars, and it's a legal way to have fun by speeding a little bit or testing yourself a little bit, and you get to invest in your car. For some people, it becomes their baby.” -Jordana Brewster

My slogan for the Dodge Charger campaign is “Stay fully charged with a new Dodge Charger.” The Dodge Charger can get you where ever you need to go as fast as possible. I think the one thing people really need to realize about the charger is that it can be a family car. “Everything in life is somewhere else, and you get there in a car.” -E. B. White