Saturday, March 28, 2015
Final EOC- Week 11
I think I have made a lot
of progress since the midterm. I have learned so much more about advertising,
especially through this project. Even though I did end up missing two classes,
I still read through the book to see everything that I missed. I feel that I learned everything that I was
supposed to about advertising in this class. The only thing I regret about this
class is missing the ones that I did. This quarter has been very stressful
because I have been working way more. I plan to not let work get in the way in
any future quarters that I have. I still did complete all of my work and all of
my tweets. I think that I did very well with keeping up with everything in this
class and work. My progress has been huge since the midterm. I do not think
that missing two classes should affect my grade too much because I still went
back and learned everything that I was supposed to. I really enjoyed learning
about how advertising works behind the scenes. I also learned very many facts
and history of advertising. I think my classmates and I have all benefited
greatly from this course. I hope that the things that I learned here will help
me out in the future. I see marketing and advertising everyday in the store
that I work at. This class has really helped me evaluate what marketers are
trying to achieve with their advertisements. I can apply the things that I have
learned here at school in my job right now and within my future career. This
class has really made me interested in advertising. I liked it before, but it
really showed me how hard people work just to catch your attention.
Saturday, March 21, 2015
Week 10 EOC- Action Agenda
- > Ideas: My ideas are to get people to see how great the Dodge Charger is with this campaign.
- > Brand Identity: My brand identity is staying fast, charged, and getting exactly where you need to go.
- > Media:For media I will be using photography. There will be no commercial, just a simple picture.
- > Unity and Variety of Messages: The messages are to get everybody where they need to go.
- > Unity and Variety of Design:Design will be an image of a Dodge Charger looking very nice in a great setting.
- > Style: The style is fun and fast.
- > Brand Experience: You will get an exciting, fun and fast paced experience from this brand.
Saturday, March 7, 2015
Analysis of Project in the Real World
"The morphological method is based on analysis and synthesis"(Advertising by Design: Generating and Designing Creative Ideas Across Media, 71) I think this project in the real world would do pretty good. I think that after the billboards and social media released, advertising would eventually expand to commercials as well. I really believe that less is more. I think this approach in the real world would work because once things become too much, people stop paying attention to them. I do not see any reasons why this campaign would not work in the real world.
"Formulating a concept necessitates analysis, interpretation, inference, and reflective thinking."(Advertising by Design: Generating and Designing Creative Ideas Across Media, 74) Between the creative content and the promotion of the content, I think every thing is very cohesive. The biggest form of promotion for the campaign will be through social media. It is the perfect way to reach the target market. "At times there are products with features that may be perceived as disadvantageous. For example, in the 1960s, when the Volkswagen Beetle appeared on the American market, small, atypically shaped cars were viewed negatively" (Advertising by Design: Generating and Designing Creative Ideas Across Media, 84)
The inspiration for this campaign was from the think small campaign. I really do think that if you think small, you will get big. "The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns" (Advertising by Design: Generating and Designing Creative Ideas Across Media, 71) If I was to see this campaign on my social media, it would definitely make me want to go buy a new Dodge Charger. This project in the real world would hopefully sell a lot of cars.
"Formulating a concept necessitates analysis, interpretation, inference, and reflective thinking."(Advertising by Design: Generating and Designing Creative Ideas Across Media, 74) Between the creative content and the promotion of the content, I think every thing is very cohesive. The biggest form of promotion for the campaign will be through social media. It is the perfect way to reach the target market. "At times there are products with features that may be perceived as disadvantageous. For example, in the 1960s, when the Volkswagen Beetle appeared on the American market, small, atypically shaped cars were viewed negatively" (Advertising by Design: Generating and Designing Creative Ideas Across Media, 84)
The inspiration for this campaign was from the think small campaign. I really do think that if you think small, you will get big. "The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns" (Advertising by Design: Generating and Designing Creative Ideas Across Media, 71) If I was to see this campaign on my social media, it would definitely make me want to go buy a new Dodge Charger. This project in the real world would hopefully sell a lot of cars.
Creative Content
The picture will be on billboards and on social media. I think those are the best ways to reach the target market. The slogan is going to do all of the talking for the picture. One line can describe everything you need to know about the car." The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work."(Advertising by Design: Generating and Designing Creative Ideas Across Media, 107)
"A creative thinker can utilize any model format to his or her advantage to create an effective and creative solution." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 107) The Dodge Charger really is a great car. It can do many things that other do not. The idea is that it is there for whatever you need. This picture will show consumers that they need to have it.
Promotion
"Implicit in each construct must be the following markers, which are indicators for effective promotion and potential growth." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 52) This car has to be promoted and executed perfectly to sell this car the right way. One of the most important things to selling a car is the promotion. There will be billboards and pictures everywhere. One huge way that we are going to promote this car is through social media. Our target market is likely to be on Facebook or Instagram. The perfect way to get to them is through social media because it is something that they are always looking at.
If we want this car to sell, we have to make it look like it is the next biggest thing. We have to make you need it and feel like if you do not have this, then you cannot do things that others are doing. If you do have the Dodge Charger, you can get anywhere you need to in any amount of time. This car will be the next huge thing that everybody must have."This insight led to the strategy of promoting milk as a complementary beverage to food." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 72)
You have to be very careful about what you choose to say when promoting a car because you want people to have the right impression about the car. You cannot say anything about the car that is not true. It is hard to make the car seem different from every other cars without exaggerating the truth. Our plan to promote this car is to be as truthful as possible."More specifically, bitcoms are skits about sponsors; microseries are two-minute shows that integrate advertisers into plots; and customized spots feature cast members promoting sponsors." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 127)
If we want this car to sell, we have to make it look like it is the next biggest thing. We have to make you need it and feel like if you do not have this, then you cannot do things that others are doing. If you do have the Dodge Charger, you can get anywhere you need to in any amount of time. This car will be the next huge thing that everybody must have."This insight led to the strategy of promoting milk as a complementary beverage to food." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 72)
You have to be very careful about what you choose to say when promoting a car because you want people to have the right impression about the car. You cannot say anything about the car that is not true. It is hard to make the car seem different from every other cars without exaggerating the truth. Our plan to promote this car is to be as truthful as possible."More specifically, bitcoms are skits about sponsors; microseries are two-minute shows that integrate advertisers into plots; and customized spots feature cast members promoting sponsors." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 127)
The Big Idea
The big idea for this Dodge Charger campaign is photography. I
believe that a picture is worth a thousand words. I think less is more
and that a more simple approach will be effective. My plan is to get a
picture of the nicest looking Charger that you can find."Any good art director should be able to write copy, and any good copywriter should be able to think visually." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 12)
"Even now, most designers start working by thinking with a pencil in hand, creating thumbnail sketches to visualize ideas and to compose. Some start with visual collages." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 21) I will use my this picture to get people thinking about the Charger and how great it really is. Across the top of the picture will be the slogan. Everybody will interpret the slogan in their own ways. The goal is to get them wanting to stay fully charged with this car.
"The purpose of this stage is to flesh out a few of your best ideas—to explore each design concept and how it can best be expressed through the creation, selection, and manipulation of type and visuals in a composition." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 22) I really believe that the less is more approach will work the best. A picture can really speak to you. Commercials are not the only way to advertise effectively. This car in a very nice lighting and setting can have the power to get people to go out and buy.
"Even now, most designers start working by thinking with a pencil in hand, creating thumbnail sketches to visualize ideas and to compose. Some start with visual collages." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 21) I will use my this picture to get people thinking about the Charger and how great it really is. Across the top of the picture will be the slogan. Everybody will interpret the slogan in their own ways. The goal is to get them wanting to stay fully charged with this car.
"The purpose of this stage is to flesh out a few of your best ideas—to explore each design concept and how it can best be expressed through the creation, selection, and manipulation of type and visuals in a composition." (Advertising by Design: Generating and Designing Creative Ideas Across Media, 22) I really believe that the less is more approach will work the best. A picture can really speak to you. Commercials are not the only way to advertise effectively. This car in a very nice lighting and setting can have the power to get people to go out and buy.
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